Engagement Activities

During Ramadan, UNHCR partnered with a diverse group of influencers and content creators who lent their voices and platforms to shed light on the realities and challenges faced by displaced families. Through heartfelt posts and messages, they raised awareness about the available tools to make a meaningful impact in the lives of refugees and helped raise funds for those who need it most.

Renowned nasheed singer Mostafa Atef shared an emotional message reminding his audience of the importance of kindness and generosity during the holy month. He spoke of the duty to help others in need and encouraged his community to be a source of safety, comfort, and solace for refugees by donating through the Refugee Zakat Fund.

Content creator and entrepreneur Nouran Tarek El Sayed also joined hands with UNHCR during Ramadan to raise awareness about the plight of refugees and the ways to support them. Nouran filmed a heartfelt message on the virtue of giving during the holy month, urging her audience to dedicate their Zakat to families most in need through the Refugee Zakat Fund. She also visited one of UNHCR’s face-to-face fundraising booths in Dubai, where she highlighted the many ways to give during Ramadan, inspiring empathy and generosity through her engagement.

In Egypt, racing driver Mohamed Hamdy visited UNHCR’s offices and shared messages with his followers on social media, reminding them that Ramadan is not only about fasting but also about charitable acts. He called on his audience to dedicate their Zakat during the holy month to refugee families through the Refugee Zakat Fund.

Technology influencers also played a key role in this year’s Ramadan campaign, helping their audiences discover new, trustworthy, and easy ways to give. Tech content creator Raghad Zamell shared an honest review of the Refugee Zakat Fund app, highlighting its features such as the Zakat calculator, donation process, and regular updates for donors. She encouraged her followers looking to fulfil their Zakat obligation or those who wish to make charitable contributions to use the App.

Additionally, a Kuwaiti content creator Eisa Alhabib produced a creative and educational video about the Refugee Zakat Fund, showcasing its user-friendly interface, special features, and credibility as a trusted tool for giving. His video was met with strong positive feedback from audiences online, reinforcing trust in the Fund and motivating more people to give.

Through these collaborations, UNHCR was able to reach people across the region with a message of faith, compassion, and solidarity. Each influencer and content creator played a vital role in inspiring generosity and ensuring that more refugee families received the support they need to rebuild their lives with dignity.